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HYUNDAI HT Co., Ltd. (hereinafter “HYUNDAI HT”), a leading smart home solutions provider, announced that it has signed a strategic cooperation agreement and tripartite Memorandums of Understanding (MOUs) with Vietnamese companies on March 13, marking a major step toward expanding its smart home business in Southeast Asia.


This collaboration aims to strengthen the foundation of smart home and smart building businesses in Vietnam by building an integrated business ecosystem that connects distribution, technology, and project execution. Through partnerships, HYUNDAI HT plans to expand the supply of smart home solutions and broaden its business opportunities, focusing on large-scale residential and commercial projects.


As part of this initiative, HYUNDAI HT signed a strategic cooperation agreement with STARX Technology (hereinafter “STARX”), a Vietnamese technology project company. Under this agreement, the two companies will jointly expand distribution and sales of smart home solutions in Vietnam, identify new residential and commercial infrastructure projects, and collaborate across the entire project lifecycle—from system design and installation to commissioning and after-sales service. The partnership will also include software integration tailored to local market needs, customized solution development, and joint marketing activities.

 

[Photo] Mr. Gunkoo Lee, CEO of HYUNDAI HT (center right), poses for a commemorative photo after signing a strategic cooperation agreement with representatives of STARX Technology, a Vietnamese technology project company.


In particular, HYUNDAI HT has designated STARX as a “Platinum Regional Strategic Partner” and plans to work closely with the company as a key partner for major projects in Northern Vietnam. The partnership is expected to expand into neighboring Southeast Asian countries, with benefits including project priority rights, strategic partner pricing policies, technology transfer and consulting, joint marketing, and business development support.


Following the strategic cooperation agreement, HYUNDAI HT also signed separate tripartite MOUs with major Vietnamese real estate developers GELEXIMCO GROUP and FLAMINGO HOLDINGS. These MOUs outline mutual cooperation to apply HYUNDAI HT’s AIoT-based smart home technologies to residential, resort, and commercial development projects in Vietnam.

[Photo] Mr. Gunkoo Lee, CEO of HYUNDAI HT (center left), poses for a commemorative photo after signing an MOU with representatives of FLAMINGO HOLDINGS, a Vietnamese real estate developer.


Under these agreements, the three parties will initially implement pilot installations of smart home systems in model houses or selected units to evaluate user experience and system performance. Based on the results, they will consider expanding the application of smart home solutions across broader development projects.


In this collaboration, HYUNDAI HT will supply smart home technologies and equipment, STARX will be responsible for distribution, installation, and technical support, and GELEXIMCO GROUP and FLAMINGO HOLDINGS will prioritize the adoption of HYUNDAI HT solutions in their real estate developments.
 

[Photo] Mr. Gunkoo Lee, CEO of HYUNDAI HT (center right), poses for a commemorative photo after signing an MOU with representatives of GELEXIMCO GROUP.


HYUNDAI HT expects that these agreements will significantly expand its distribution network and enhance opportunities for large-scale project-based business growth. The company also aims to strengthen its capability to deliver customized smart home solutions tailored to local market demands, using Vietnam as a strategic hub to further expand its competitiveness across Southeast Asia.


Mr. Gunkoo Lee, CEO of HYUNDAI HT, commented:
“This collaboration goes beyond simply expanding product supply. It represents a meaningful step in applying HYUNDAI HT’s differentiated and advanced smart home technologies to overseas projects, thereby establishing a foundation for business model expansion and demonstrating our technological competitiveness. Moving forward, HYUNDAI HT will continue to expand its global smart home platform supply network, starting with key hubs in Southeast Asia.”